
Free Halloween backgrounds for your TV and projector
Five free Halloween video loops I made for TVs and projectors. Watch the YouTube playlist or download the full-quality MP4s and set them to repeat.
Read the noteI build brands, products, and the systems that connect them. Here I share what I’m building, what I’ve learned, and how I think about marketing.
Notes on marketing,
making, and leading.

Five free Halloween video loops I made for TVs and projectors. Watch the YouTube playlist or download the full-quality MP4s and set them to repeat.
Read the noteBeing involved in every decision can make a business depend on you—and leave everyone exhausted. A few thoughts on learning to let go.
A guided AI tool for turning vague resolutions into specific goals, a month-by-month action plan, and a practical accountability system.
The work behind
the point of view.
A marketing operating system for businesses. It brings context, decisions, execution, and learning together—so every new decision builds on what came before.
Explore what I’m building
Culture, stories, and the things that stay with us.
Strategy, storytelling, and creative technology.
My work has taken me from digital creative at NBCUniversal and marketing leadership at GSN, a Sony company, to founding Reverge and Hyperlific—and building Signal & Science.
I’m interested in how good ideas become useful things. This is a place to share the work, the decisions behind it, and what I’m still figuring out.
More about me