Your holiday coffee can ship in December. Sell it in November.
Last year, a coffee roaster I work with missed Black Friday by two days. This year, we’re giving the order page and the coffee different deadlines.
I build brands, products, and the teams behind them. I’ve served as a public-company CMO, built a global in-house marketing organization, and helped launch a nationwide DoorDash partnership. Here I share the work and what I’m learning.
A marketing brain
for your business.
KAM DIBA · MARKETING, CREATIVITY & TECHNOLOGY
Notes on marketing,
making, and leading.
Last year, a coffee roaster I work with missed Black Friday by two days. This year, we’re giving the order page and the coffee different deadlines.
Five free Halloween video loops I made for TVs and projectors. Watch the YouTube playlist or download the full-quality MP4s and set them to repeat.
Being involved in every decision can make a business depend on you—and leave everyone exhausted. A few thoughts on learning to let go.
A guided AI tool for turning vague resolutions into specific goals, a month-by-month action plan, and a practical accountability system.
Culture, stories, and the things that stay with us.
Strategy, storytelling, and creative technology.
A marketing platform that turns evidence into priorities, plans, and a clearer next move.
A presentation-sharing tool. Upload a PDF, share a link, and see which slides hold attention.
A SELECTION OF WORK & VENTURES
I’ve led digital creative for entertainment brands, built businesses, and turned ideas into products, platforms, and creative work.
As marketing chief of a global tool brand, I built and led the in-house marketing and creative organization, with work across North America, Europe, and Asia-Pacific. As a CMO, I led brand, acquisition, lifecycle, and conversion strategy, and helped launch a nationwide partnership with DoorDash.
Beyond the business, I curate French Cafe Lounge, a Spotify playlist that has grown to nearly 500,000 followers.
I’m interested in how good ideas become useful things. This is a place to share the work, the decisions behind it, and what I’m still figuring out.