The archive

Field notes.

What I’m building, what I’ve learned, and how I think about marketing.

2026

2 Nov · Field Notes

Last year, a coffee roaster I work with missed Black Friday by two days. This year, we’re giving the order page and the coffee different deadlines.

28 Oct · Field Notes

Five free Halloween video loops I made for TVs and projectors. Watch the YouTube playlist or download the full-quality MP4s and set them to repeat.

2 Oct · Field Notes

Being involved in every decision can make a business depend on you—and leave everyone exhausted. A few thoughts on learning to let go.

29 Dec · Tools

A guided AI tool for turning vague resolutions into specific goals, a month-by-month action plan, and a practical accountability system.